Brandingart directiongraphic designGINNY WANG
Ever since Ginny was born, she wanted to be a crayon. Regretfully, she was human and could only do the next best thing, be a graphic designer. Now, with over a decade of branding experience under her belt (in both in-house and agencies)...Ginny is more than just a crayon. She is a creative director.
In 2016, Zocdoc rebranded with Wolff Olins. 7 years later, I was brought in to lead a brand refresh with the internal team in order to update the brand for a new generation of younger patients and healthcare providers.
My role was to train and direct the brand team, create a flexible new system while remaining true to Zocdoc’s history and work with various stakeholders and executives to launch this new brand.
STUDIO
Zocdoc Brand Studio
BRAND REFRESH TIMELINE
PREVIOUS LOGO
NEW LOGO
PATIENT BRAND ASSETS
PROVIDER BRAND ASSETS
SOCIAL MEDIA
Prior to 2021, Zocdoc had very limited social media presence. As part of the brand refresh, I was involved in leading and building out the look, feel and strategy of our social and editorial experiences.
EDITORIAL WEBSITE
CRM FOR PATIENTS AND PROVIDERS
PROVIDER HOMEPAGE
PROVIDER PRODUCT LOGIN
PROVIDER SOCIAL MEDIA
PROVIDER WHITEPAPER
PRODUCT LOADER
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