As generative AI changes the way businesses operate, leaders are under pressure to modernize. Shutterstock came to CoCollective with a challenge: despite having the scale and resources to support enterprise content creation, they were still seen as just a stock image provider. Their brand wasn’t breaking through with today’s executive decision-makers.

I led design direction from concept to handoff, developing brand territories, guiding visual strategy, and directing an evolved logo system. While the work was later taken in-house, the final brand retained the core of our original design system.