Ever since Ginny was born, she wanted to be a crayon. Regretfully, she was human and could only do the next best thing, be a graphic designer. Now, with over a decade of branding experience under her belt (in both in-house and agencies)...Ginny is more than just a crayon. She is a creative director.
CoolSculpting® wanted to create a show-stopping animated billboard to catch consumers’ attention and encourage reposting on social platforms. I was brought into this project by The Working Assembly to help creatively direct the overall process and co-art direct the shoot. This was a highly collaborative project that included working with the TWA internal team, our CoolSculpting®clients and Grand Visual, our VFX production partner.
STUDIO
The Working Assembly
Art direction and pre-production deck
Behind the scenes
WARDROBE FITTING
AND STYLING
FILMING
LIGHT TESTING
& FINAL PREP
LIGHT TESTING
& FINAL PREP
PHOTOSHOOT AND WRAP
PHOTOSHOOT AND WRAP
TIMES SQUARE
EIGHTH AVENUE
