CoolSculpting® wanted to create a show-stopping animated billboard to catch consumers’ attention and encourage reposting on social platforms. I was brought into this project by The Working Assembly to help creatively direct the overall process and co-art direct the shoot. This was a highly collaborative project that included working with the TWA internal team, our CoolSculpting® clients and Grand Visual, our VFX production partner. 

STUDIO

The Working Assembly

Art direction and pre-production deck

Behind the scenes

WARDROBE FITTING
AND STYLING

FILMING
 

DAY ONE
DAY TWO
POST PRODUCTION

LIGHT TESTING
& FINAL PREP

LIGHT TESTING
& FINAL PREP

PHOTOSHOOT AND WRAP
 

PHOTOSHOOT AND WRAP
 

TIMES SQUARE

EIGHTH AVENUE

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