Anivive Lifesciences
Branding and system design
2018

Anivive is a veterinary pharmaceutical company that uses intelligent technologies to accelerate the identification, development, and distribution of drugs and vaccines.

We partnered with the team to build a brand that would communicate its value to customers and investors alike. It also needed to convey the massive impact of bringing treatments to market three times faster and ninety times cheaper than their competitors.

Role

As a senior designer, my role was to drive day to day creative development, craft presentation decks, work with copywriters and strategists and deliver a system that could be reproduced by a small in-house team.

For this project, our team was made up of two senior designers, a creative director, consultant and project manager.

Ginny Wang
Jonny Naismith
Laura Huaranga
Mike Frances

This work was created at Moving Brands

PREVIOUS IDENTITY
NEW IDENTITY

The identity centers on a logo that demonstrates Anivive’s ability to recognize patterns in data, making meaningful connections through research and development.