Ever since Ginny was born, she wanted to be a crayon. Regretfully, she was human and could only do the next best thing, be a graphic designer. Now, with over a decade of branding experience under her belt (in both in-house and agencies)...Ginny is more than just a crayon. She is a creative director.
Allergan Medical Institute is the face of training for Allergan Aesthetics and is responsible for communicating with people who will become stewards of the brand. Across many channels, photography is a key visual element, but stock images were overused and had been exhausted.
My role for this project was to creatively direct a photoshoot that will provide evergreen assets for future marketing and training purposes. This included sourcing photographers, casting, organizing production, art directing, and leading post-production. As a result, we created over 50 custom images curated to improve communication for Allergan Aesthetics’ target audience.
STUDIO
Prophet
Art direction and pre-production deck
Behind the scenes
Days
Models
Crew members
Location
