Kate Spade Packaging

Goals

This project was about creating and packaging a birdhouse for a brand of your choice. I picked Kate Spade because of their distinctive look and the opportunity to move the brand beyond its normal space of hand bags and clothing. I wanted to extend Kate Spade’s energy and style to the wedding industry and challenge myself to make a birdhouse that could be sold as a promotional product.

Approach

I started by researching the company history. Kate Spade was created by Kate and Jack Spade, who wanted to make something unqiue and pratical for young women. I wanted to stay true to the story of the brand by making a set of birdhouses that celebrated the history of the couple as well as the shape of the bag that made them famous.