This project asked us to create a packaging system for a deli of our choice. I choose Bi-Rite because they have a long history of quality, service, and community. A Bi-Rite deli would be a perfect addition to this growing family business.
I started by researching the history of Bi-Rite, and taking inspiration from the visual language of the goods they produce as well as the brands they carry in their stores. The love of food is apparent to Bi-Rite, as they only carry the highest quality food they can source and are extremely knowledgeable about how to best store, prepare, and present the goods they have. I decided to design a system of packaging that acknowledges the history of Bi-Rite as well as emphasizes the quality of ingredients and comfort of a well prepared meal.