CoolSculpting^® wanted to create a show-stopping animated billboard to catch consumers’ attention and encourage reposting on social platforms. I was brought into this project by The Working Assembly to help creatively direct the overall process and co-art direct the shoot. This was a highly collaborative project that included working with the TWA internal team, our CoolSculpting^® clients and Grand Visual, our VFX production partner. 

STUDIO

The Working Assembly